Welcome to Socal Direct

SoCal Direct was created by appraisers who understand the unique art of communication that takes place between property owners, lenders, underwriters, loan production, and appraisal specialists.

Our goal is to be the very best in the industry. We've implemented policies that are fair to clients and appraisers alike. As a client you will appreciate the detail of our service, just as our paneled appraisers appreciate our respect they deserve.

~Our Mission~

To achieve national appraisal management excellence by surrounding ourselves with ethical lenders, the highest quality appraisers, as well as a highly trained team ready and willing to provide the very best communication possible between lenders, appraisers, and all other parties involved in the loan process.

We are achieving appraisal management excellence by:

• Providing a web based platform for appraisal ordering, report management, and compliant record keeping.
• Serving all our clients professionally, one appraisal at a time.
• Allowing licensed professionals on our panel the Appraiser Independence they are entitled to.
• Staying up-to-date and compliant with regulatory change continually shaping our industry.
• Serving as a transparent third party between lenders and appraisers.
• Maintaining a national network of highly respected local appraisal experts.
• Providing our clients with the highest level of compliant communication possible.